Objective: Generate interest among target and specialist media to raise awareness of the artist’s project, improve SEO positioning in search engines and build editorial backing to apply for and obtain Instagram verification.
Pikeras was looking for a communications agency to give visibility to her music project through PR actions.
Client: Pikeras
Service: Public Relations
Markets: ES
Year: 2024
At The PR Project we designed a campaign focused on niche media and cultural spaces aligned with her genre, combining specialist press and content creators from the urban music scene. These PR actions improved her search engine positioning and, thanks to the media coverage, she obtained the verification badge on one of her social networks.
This case shows how a strategic PR campaign helps achieve other goals as an artist. PR and communications are fundamental if you want to develop your career professionally.
SOCIAL MEDIA ACTIVATIONS
Urban music
“Would you rather” format adapted for social media.
Binary
Single launch posts and “The Phone” format for social media.
RESULTS
- Greater visibility for the project in specialist environments.
- Improved artist positioning in search engines through editorial coverage.
- Building of media credibility to support the verification request.
- Presence in relevant media and digital spaces within her music scene.
