We turn your project into a story that the media wants to tell
PR and strategic communications for the music industry and entertainment.
35+
Artists worked with
50+
Successful campaigns
5+
Years of experience
Without a strategy, most emails to the media go unanswered.
The difference between sending a press release and executing a strategy can multiply a project's media reach.
Without strategy
- Low response rate
- Mass sends without segmentation
- Lack of follow-up
- Isolated coverage
- Launches without a clear narrative
- Overwhelmed teams
With strategy
- Active journalist relationships
- Segmented media database
- Strategic follow-up
- Sustained, quality coverage
- Clear narrative aligned with goals
- Organisation and planning
What we do
01
360° Campaigns
We build comprehensive campaigns that transform your release, tour or event into a strategic action with measurable impact.
02
Media Coverage
We give your project a voice in the right media through interviews and spaces that generate conversation and positioning.
03
Live PR
We bring the media to where the experience happens. We invite press, coordinate and ensure presence.
04
Digital PR
We design integrated strategies that connect press, digital media and content creators to boost your positioning.
05
Press Releases
We write and distribute releases that tell your story, not just information to media.
06
1:1 Consulting
We support artists, managers and labels that need structure and clear direction in their communications.
07
Paid Media
We manage strategic paid media agreements to maximise the reach and growth of your project.
08
Media Training
We train the artist and team so that every interview reinforces their message in the media.
About us
Public relations agency specialised in the music industry and entertainment.
We help artists and cultural projects stand out in the media, build reputation and amplify their presence in the industry. We design bespoke communication strategies for music releases, tours and shows, connecting each project with the media and audiences that echo its story.
We integrate as an extension of your team, leading the project's communications according to its needs.
Our team
We are a team driven by music. We build real relationships with media and industry professionals, because we understand that communications isn't just about "getting press" — it's about building bridges that stand the test of time. We know how hard it is to get a project off the ground, and that's why we work with you, not just for you. At The PR Project, we work with strategy and empathy so your project moves forward in this industry.
Case studies
Discover how we help artists launch their music, promote tours and conquer the media.
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Pikeras
PR campaign for Instagram verification.
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Cali y El Dandee
PR campaign for their “Dejavú” festival tour 2024.
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Leby
Social media strategy.
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Morning Coffee
PR campaign “This Is Raptor House” (2025).
-
Alejandra Azcárate
PR campaign “What Is Permitted, Is Repeated” (2025).
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Julia Cry
PR plan and milestones (2024–2026).
Clients
Artists
Comedians
Companies
Testimonials
Press clippings and words from artists and brands.
They helped us appear in the media that really mattered to us — outlets we dreamed of seeing our work reflected in — and they were always there to support us, bring ideas and move everything necessary to make it work. It’s a pleasure working with people who are so professional and at the same time so human. We feel like part of the same team, and that is worth its weight in gold.
Alba Peregrín
Head of Press Relations — Larrosa
They are a very open team, receptive to feedback and always adding value to established strategies. Their knowledge of the Iberian market, combined with their specialised actions across digital media, influencers and traditional outlets, offers a wide range of options and audiences that allow each project to develop as needed.
Pedro Luis Casadiego
Manager, Cali y El Dandee
Collaborating with The PR Project from the media side — in this case 20minutos — is always a pleasure. Their firm and enthusiastic commitment to music and entertainment makes it very easy to work hand in hand with Laura and Indira, who always facilitate collaboration through their great work ethic, dedication, a necessary dose of empathy and a perfect balance between client and media. Long live The PR Project!
Dani Mateo
Cultural journalist — Diario 20 Minutos
A team of dedicated, hardworking women unlike anyone else in the industry — fully committed to the project and always with a smile on their faces. They gave Pikeras access to digital media that amplified her visibility and brand, ultimately helping her earn the Instagram verification organically.
Pikeras
Artist — La Vaina Records
We love collaborating with The PR Project, an agency that constantly champions music and entertainment, supporting both established artists and rising talent. We continue to work actively together, and we are convinced that new acts will join soon, helping us keep exploring the fascinating world of culture.
Vicente Sánchez
Editor-in-Chief, Cinema — Nueva Tribuna (Diario Público)
They impressed me with their clarity of mind, ambition and self-confidence — but what truly struck me was their humility, resilience, manners and seriousness. It is rare to come across professionals with their capacity, both intellectual and emotional. They demonstrate a sensitivity that I consider essential for working with people.
Jota
Producer/Manager — Aaldea Music Group
Contact
Ready to take your music to the next level? Let's talk.
Let's talk about your project!
We want to hear from you. Write to us and we'll respond within 48 hours.
hola@theprproject.es
Response within 48 hours
Location
Madrid (Spain)
Clients throughout Spain and Latin America